Villanova University has teamed up with a powerful and widely recognized mobile sports network, OneUp Sports, to create the school’s first official mobile app. This is the first time that OneUp Sports will use its technology for a collegiate program after already being associated with the NBA, NFL, NHL, MLB, NASCAR, and the PGA Tour. The app will not only allow for typical app practices like schedules and rosters, but will also incorporate an innovative platform that will allow for social engagement between all fans. This is important because of the fact that not every major program has an app, and for a school that doesn’t even have a football program in the FBS, this is a big step forward. Many programs will be looking at the success of Villanova to determine if they should take the next step in developing an app.
What was Jeremy Bloom’s biggest issue when he was attempting to be a multi-sport athlete at the University of Colorado, his sponsorships to continue his skiing career. Sports are not cheap to partake in anymore, especially the self paid ones such as skiing. That is where Sportfiilm looks to help the athletes.
Sportfiilm is a young company, only about a year old, but they are bursting onto the scene for sports and digital media. They currently represent 102 athletes and provide video services that they push to attempt to get these athletes some assistance with funding their dreams.
“Sportfiilm also has an iPhone app, where you can submit a video to them in hopes of getting a sponsorship. At first glance, it may seem that they are all about extreme sports and GoPros; but that is not the case, as they also look for athletes in squash, rowing, and badminton among others.”
Click the link below to read more about this emerging startup!
The National Hockey League announced its partnership with SAP SE as the official cloud software provider of the league. SAP SE technologies will provide fans, broadcasters, and media with more detailed analyzes of League, team, and player metrics. Over 30 new metrics will be introduced including goals by time (G/20), average shot length (ASL), and shooting plus save percentage (SPSV%). For postseason projections, NHL.com will now feature a predictive analysis composed of algorithms 37 variables. In addition, visualizations and player comparison tools will be rolled out, translating to more thorough player and team power indexes. SAP SE is creating a public environment for big data to exist. The user experience for mining for statistics will be more interactive and personalized. Advance search features enable avid hockey fans to dig deeper, while casual fans will harness a clearer understanding hockey principles.
Snapchat has created a new content service on their app called “Discover,” which is similar to an online magazine except the stories only last for 24 hours. This service only has eleven media outlets featured, including ESPN. These outlets can generate revenue through being featured on Discover by featuring advertising in their content on the page. The main appeal for ESPN to be on Snapchat’s Discover page is that it allows their content to become easily accessible for Generation Y. In addition to reaching this target market, Snapchat has about 200 million users which creates the potential for ESPN to expand its fan base. The inclusion of pictures, videos, and quick news stories on Discover makes it very appealing to Generation Y users, even those who are not necessarily avid sports fans. The use of Snapchat amongst sports media outlets, leagues, and teams is increasing as the app becomes more and more popular. It will be interesting to see if this Discover page expands to include more media outlets, specifically for sports, in the future.
Leading up to the NFL Combine, athletes go through months of testing and workout training to prepare for the event. At one facility in Los Angeles, the StubHub Center, top athletes have been coming to workout with EXOS, which is a company that has trained athletes for the combine for years. EXOS has become notorious for getting players prepared for the combine and teaches them what drills do and don’t help the athlete perform better. Recently, EXOS has teamed up with Adidas to allow players to train wearing an Adidas miCoach. This device is strapped into each athlete’s shirt and captures dozens of measurements, like speed, acceleration and power, and sends the data immediately to the trainers’ iPads. This data is then used to individualize each players workout to help them maximize their workouts. This data also allows trainers to detect weaknesses in the body which might lead to injury and gives trainers the opportunity to build workouts around that body part. Players have also enjoyed using the miCoach because they are able to test their limits and see the peak point of performance. This a unique piece of technology and one that is extremely important in the training of athletes. The miCoach gives players and trainers the unique ability to stay ahead of the injuries and really understand the limits of the human body.
This article discusses a combined analytical score for professional basketball prospects, and how they stack up against high level players from the past. I found this article fascinating because I think that the analytical model is beneficial in terms of scouting talent, but I don’t trust it enough to base my predictions solely off of it. I think it will be very interesting to see what teams do with this in the future, and how they will balance the analytical method with the timeless “eye-test”.
Even though the Super Bowl has passed it is super important to include the second screen experience into any live event. Last year more than 2/3rds of U.S. internet users connected to some sort of second screen while watching prime-time television. Whether that is a smartphone, laptop, or tablet these Americans feel the need to “enhance” their viewing experience with that of some other form of media. “It is essential to include the digital ecosystem in the cultural phenomenon that is the Super Bowl” says Joel Espelien, second screen analyst for the Diffusion Group. Find out more about the second screen experience and the needed resources in the article below.