The US Soccer Federation unveiled its new crest. They did not unveil it in a standard way by hosting a press conference or use media outlet to spread the words. Instead, the crest was revealed on social media to show they’re adopting these innovations. The federation sent 10,000 packages to current and past national team players such as Tim Howard and Abby Wambach. In the package, there’s a US scarf and a Google Cardboard Virtual Reality glasses that allows them to experience virtual reality videos of US national team.
This is a great way to engage with fans on the social network, by making them the first people to know what’s going on with the team. By using VR videos, the team gave fans this opportunity to experience the cutting-edge technology right now.