Fox Sports recently just signed a 5 year contract with startup company NextVR to air sports in virtual reality which kicked off last month with the Daytona 500. NextVR is currently looking to partner with sports like the U.S. Open, Boxing, and others with the hope of virtual reality become a international sensation. Currently VR is mainly used on a mobile device that is hooked up to a pair of virtual reality glasses that cell phone providers like Samsung are currently producing and pushing.
“Obviously VR is at the top of everybody’s mind right now. Every brand in the world seems to like it and the exciting thing about the deal with FOX is that they’ve always been very aggressive and innovative. What this deal does is provides a partnership and platform for them with new technology. For us, if you look at all of the rights that FOX owns around live broadcasts, this provides a platform for an endless stream of content — that’s one of the things that has been missing in VR.” – NextVR Chairman Brad Allen