Mike Trout Helps Launch A Hi-Tech Sensor For Baseball Bats: By Destiny Clements

Increasingly, technology is helping the best players maximize this margin. As part of this growing tech trend Zepp and Old Hickory have teamed up with Mike Trout, one of the world’s top baseball players, to produce his very first Smart Bat.

Zepp creates interactive training tools for baseball, golf, tennis and softball and many baseball fans will already be familiar with bat-making company Old Hickory. To improve upon the existing clip-on system, Trout, Zepp and Old Hickory have been in communication since late 2015 regarding integrating a sensor into Trout’s signature bat. Which has now become a reality.

The Smart Bat will house a sensor in a 3x3cm cavity found in the base of the bat, and will be easily removable for charging. With this development, Trout and his team will be able to reflect post-game on his bat speed, time-to-impact, hand speed and attack angle through a 3D swing visualization and various stats.

What most baseball fans will deem more exciting is that the tech will be available to everybody else as early as June, giving aspiring players the chance to make this summer the one where they take a data-driven look at the mechanics of their swing. To visualize the swing and provide the feedback, the sensor will also come with a free smartphone app.

Indeed, as well as giving Trout the edge on game-day, Zepp CEO Robin Han believes that the development has the “potential to change the way players train as we know it,” with a clear emphasis on players in all tiers of the game. Travis Copley, VP of Sales and Marketing  for Old Hickory, goes one step further, citing how he feels that this will be baseball’s “next big thing.”

Whether that will prove to be true remains to be seen, but the three parties involved certainly seem to have devised an interesting new baseball technology and we will certainly be monitoring Trout’s progress this upcoming season.

Mike Trout Helps Launch A Hi-Tech Sensor For Baseball Bats



From NHL GameCenter To NHL.TV: A Look At MLBAM’s Relaunch Of NHL Digital Properties – Dylan Hart

The article talks about MLBAM’s relaunch of the NHL website and NHL.TV formerly known as NHL Gamecenter Live. The first night of the new NHL.TV went down as a total bust as a glitch in the system ruined the highly anticipated first night. However since then NHL.TV has been everything it was promised to be. Now watching at 60 frames per second fans can enjoy a much better quality broadcast with the same great features that Gamecenter offered such as home and away broadcasts and multiple cameras angles. The new NHL.TV also offers a free game of the week for potential customers to test out the product if they want to purchase it. You can also purchase NHL Premium for $2.99 a month which gives you live updates on if any games are tied late in the game, or going to overtime. Overall NHL.TV has been a success but lets see if they can keep it going.


From NHL GameCenter To NHL.TV: A Look At MLBAM’s Relaunch Of NHL Digital Properties

Steph Curry’s Skills Have Surpassed the Technology of Video Games – Katie Burger

This article outlines the issue that Steph Curry poses onto the world of virtual sports and video game technology; he’s too good. Developers of the NBA 2K game series have been faced with a challenge thanks to Curry, and his unique, inhuman scoring capabilities. Steph Curry’s ability to sink a three from statistically improbable distances is so perplexing that game developers are stumped in figuring out how to best “virtualize his skill set without compromising the realism of the game…” Curry’s talent, envied by many, will continue to challenge his defenders and 2K developers until they can finally figure him out, but for now, he will just continue to impress.

Steph Curry’s Skills Have Surpassed the Technology of Video Games

Additional: http://www.forbes.com/sites/bensin/2016/02/22/how-steph-curry-broke-the-way-basketball-video-games-are-being-built/#337d4eb54112


Wearable tech may aid sporting injury treatment-By James Considine

Wearable tracking devices are set to become even greater sports analysis tools for local athletes thanks to an algorithm developed by WA and Victorian sports scientists and mathematicians.
These researchers recently found accelerometer and gyroscope data from simple wearable tracking devices—in this case a Catapult S4—can accurately classify an activity athletes are doing using a certain algorithm.This finding could eventually help scientists analyse athlete’s movements in real time and gain a better understanding of the forces and injuries they experience.



Fifa crowns Gianni Infantino new president

Dalton Walker

A familiar face in Gianni Infantino was elected to succeed Sebb Blatter as president of the Fifa organization. Infantino pleads he is nothing like Blatter and insists he is “no puppet.” He is a former Lawyer and has been working within the Fifa organization for years.

Infantino claims to have productive changes to the league ahead, amongst which are giving teams more money to workj with and increasing the size of the world cup from 32 teams to 40.


How will wearable technology impact social marketing for sports brands?

By: Chris Hampton

With the release of the Apple Smart Watch there is large speculation as to what will happen in the sports world because of it. With this new technology is creates a type of gold rush affect within  the app community to produce a corresponding app to go with the new technologies. In order to appeal to the watch, content would have to become shorter for ultimate efficiency. With this being the fact, sports marketers and teams will have to yet again adapt to the changing needs of the consumer. They will have to focus on engaging fans not only online and through phones but now have even more content for peoples wrists. Content is king and this new platform is yet to see who in the sports world is king yet.


New York City FC Launches Chinese Website And Social Media Platform- Gustavo Almeida

New York FC is breaking barriers. It has made a strong effort to expand it’s following and spread the name of the recently created team by launching a Chinese website, being the first MLS franchise to accomplish this. NYFC made the point that there are over 1 million Chinese people visiting New York every year, so it makes sense to make a website devoted to them. People that have actually spent time in NY that could have watched a game, or liked the team colours of anything of that nature. Expanding the brand is never a bad idea and NYFC’s innovation will surely pay dividends in the future. Especially for a team like NYFC that plays in the MLS which isn’t one of the largest football leagues in the world, and doesn’t have the biggest names.

This article is relevant because teams nowadays have the ability to connect with people thousands of miles away very easily. Teams cannot be complacent because there are millions of potential fans out there that can be reached with the correct mindset and effort. NYFC is making sure they aren’t that ones being outsmarted and outdone by their competitors.

New York City FC Launches Chinese Website And Social Media Platform