Over the past 2 years, International basketball’s exposure has increased drastically on social media platforms such as YouTube, Facebook, Instagram. FIBA’s website also witnessed a 60% increase since 2013. FIBA offered a wide variety of language coverages. The Head of Digital Communication for FIBA claimed that they chose to focus on quality instead of quantity of their posts. They know that most people who follow them are focusing more on the national team events, so they always make sure their contents have something to do with national pride.