Tampa Bay Lightning partnered up with the software company Enthrall to enhance fan experiences in game. They set up a moblie app called FanCap. By using this app, fans get to choose songs for the game’s soundtrack, they can create and upload videos to be played throughout the arena. They can be engaged in live polls and can also provide live feedbacks on the game or the app itself.
This is a creative way of using mobile apps to get the spectators engaged. This is also a really convenient way for the fans to provide feedback, which the team can analyze and use to provide better services for the fans.