Snapchat, the video messaging app will be a part of Super Bowl for the first time and hopefully will become the next platform for Super Bowl sponsors. Over 100 million smartphone users are using Snapchat daily, and the number is still increasing. The app has already landed four major sponsors for this year’s Super Bowl 50, which are Pepsi Cola, Marriott, Budweiser and Amazon. The partnership between Snapchat and NFL already started at the beginning of this season, where Snapchat shows NFL news and videos in the stories. Snapchat will be sharing the revenue with NFL.
The reason why this article is important is that this can be the next big platform for sports events to get sponsorships, especially for them to target the millennials. According to a survey, 60% of smartphone users between 13-34 are Snapchatters. Therefore, this can be an innovative way for the sponsors to interact with the young generation.
Digital Media in Sports 