STADIUMS RACE TO DIGITIZE: HOW SPORTS TEAMS ARE SCRAMBLING TO KEEP MILLENNIALS COMING TO GAMES—Kate Edwards

This article is about the struggle to keep younger generations in attendance at sporting events such as the Super Bowl and other events for soccer and baseball. Many people prefer to watch the games in the comfort of their own homes because it’s cheaper, more convenient, and more comfortable. These facts, however, are scaring people involved in the sports industry because they fear that the newer generations of sports fans will give in to the convenience of watching games at home on their own time. The article points out that younger fans are more reluctant to attend sporting events if they do not have wifi connection or service in the stadium. Newer technology is being developed to allow more people to be connected to services like wifi in stadiums to keep people interested and present in the social media aspects of sporting events. According to the article, the main three reasons they are pushing to increase connectivity are:

1. Changing demographics
2. Luring fans away from their big-screen TV at home
3. Boosting revenues

Stadiums are competing with each other to have the most modern and efficient technology to not only attract fans, but keep fans of all ages at the games for their entirety, and all areas of sporting events are being harmed by the increase of availability of sporting events on TV, including the largest of the popular sporting events, the Super Bowl.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s