Runtastic is a European fitness app maker based out of Austria. Founded in 2009, the company has created over 20 fitness and health related apps. The app maker has had a lot of success with over 140 million downloads as well as 70 million registered users. In just five short years Runtastic has made quite a name for itself as a leader in the fitness world. Adidas, the massive German sporting company took notice and paid 240 Million dollars to take the reigns. The two companies believe they have a bright future together and are looking forward to the innovation they can bring their customers. Adidas has made strides to get into the fitness app and digital sport world with their micoach products but did not have as much of an impact as they were hoping for. Now with the knowledge and experience of Runtastic they are ready to take on Nike plus and establish themselves as the leader in this category.