How Real Madrid scores fan engagement in the cloud

In 2014, Real Madrid signed a partnership deal with Microsoft.  In 2015, the two came together to create the Real Madrid mobile app that can be found on all phones.  Real Madrid can use this app to reach out to their fans all over the world.  As the most valuable sports franchises in the world, they have an extremely large fan base…95% of which is located outside of Spain.  “Having more than 450 million supporters around the world is really a challenge,” [Real Madrid CEO José Ángel] Sánchez tells  “This partnership with Microsoft will help us understand who they are, to really get to their passion and love for Real Madrid.”  Through the app, fans all over the world will be able to gain an all access look at their favorite soccer club. Additionally, Real Madrid will gain valuable information about their fan demographics, including age, location, and gender.  The app is free with in-app purchases available.


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