Women’s World Cup Kicks Up Record Coverage – Ed Brown

This article tells about the Women’s World Cup reaching record setting viewers and the implementation of the technology that contributed to the exposure.   The main technological advancements consisted of producing all its games in HD for its broadcast rights holders around the globe, increased cameras and 5.1 surround sound.  In addition, in Vancouver Fox will implement drones since they are now legal in Canada.  I chose this article because I was curious how exactly the Women’s World Cup reached record setting numbers.   This article allows Women’s soccer to have the same exposure as the men’s soccer team, while reaching a broader audience.

http://www.multichannel.com/news/next-tv/women-s-world-cup-kicks-record-coverage/390681

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