FOX and FIFA See Big Numbers in Canada – John Grosh

There are many technological advances in this years edition of the Women’s World Cup. Since the last tournament in 2011 technology has continued to evolve. Fifa and fans around the world will benefit from this by increasing the quality of the game and the way it is broadcasted. The demand for the game has only grown and it shows, according to FOX, this Tuesday’s semi-final between the U.S. and Germany was the most watched Women’s game in history with 8.4 million viewers. The final between the U.S. and Japan will certainly have similar numbers. FOX can attribute these record breaking stats to the advanced technology used to broadcast the games. In a recent press release, FIFA said they would broadcast 10 games in 8k Ultra HD format and had 22 cameras fixed on the field. They have also noticed the rise in second screening demands and have devoted a team to specifically handling the broadcast of games on smart phones and tablets.


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