Christian Coassin, 94 Fifty

The 94fifty, is the first basketball that is infused with smart technology capable of tracking your makes and misses for you, and giving you feedback on practically anything imaginable. For me, we once again have to ask the question of how reliable the data is, and how much stock we put in the data we receive. For example, how important really is it to know how much force you dribble the ball with. I think often times new technologies come out and consumers are too eager to jump all over the product simply because its new, not necessarily because its practical. The thing that excites me however is that this opens the door now for new innovations that could have more practical use in the future.


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