According to an analysis of consumer spending patterns from payments technology company First Data, Super Bowl XLIX generated very little revenue growth for Glendale and the greater Phoenix area. Bar revenues increased by almost 16 percent while hotel revenues increased 12.9 percent over the two-week time period. The positive growth in those categories were brought down by declines in spending by the locals at grocery stores, at gas stations and at retail stores, said Krish Mantripragada, senior vice president of information and analytics at First Data. Super Bowl XLIX only created an additional 3.1 percent spending growth for the area whereas the previous Super Bowl generated 6.4 percent spending growth in the New York/New Jersey area.
This article is important because the greater Phoenix area certainly anticipated a larger spending increase around the Super Bowl. The Arizona Super Bowl XLIX Host Committee estimated that the Super Bowl would bring in $500 million to the state, based on the expected 100,000 people that would come in from out of town. The committee raised $30 million in order to pay for the costs associated with hosting the game. Major events like the Super Bowl tend to be very lucrative for the city in which they are located, but this year, that was not the case.