Last week, Nielsen released its State of the Media: 2014 Year in Sports Media report. This annual report examines digital advertising trends and consumer insights amongst sports properties. With high-profiled events such as the Winter Olympics and World Cup, digital sports media consumption is at an all time high. Most notably, the 18-34 demographic increased digital streaming by 53%, while 35-49 increased by 80% and 50-64 rose 60%. These figures demonstrate the growing importance of mobile and tablet devices for access to sport content. While digital trends may indicate it has become easier to engage various demographics, Nielsen’s data presents new challenges for teams, leagues, networks, and advertisers, all of whom must now supplement linear programming with digital executions.