TF1 agrees second screen deal with Monterosa – Andrew Meyer

This article speaks on the French broadcaster TF1 signing a deal to provide a second screen experience for it’s programming. The first implementation of it will be a demographic “IQ” test, to look at who really watches the network, thus providing a way for them to access their more personal data, and giving them a new set of data to sell to advertises. This relates ot sports because TF1 has sports programming and it also showcases potential ways to make revenue streams out of these second screens.


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