Major League Soccer announced the sale of KICKTV, a premium YouTube channel, to London-based outlet Copa90. KICKTV was launched in 2012 and has quickly become one of the principal digital providers of soccer content. In addition to providing news surrounding major events, the channel features regular programming such as The Rumor Mill and The Mixer. The acquisition by Copa90 demonstrates the company’s commitment to become the largest premium soccer fan network, through entering the North American market. By sharing stories and offering social commentary, KICKTV and Copa90 are elevating fan culture in a digital space.