YouTube to Directly Compete with Katy Perry and the Super Bowl Halftime Show – Kevin Murray

When I saw this I was not surprised that YouTube was finding another way to compete with the biggest TV broadcast of the year, but I was intrigued that it was through the halftime show. After Beyoncé’s performance two years ago, I have wondered every year just how the Super Bowl, the NFL, and Pepsi could 1-up that year. Katy Perry was a natural pick, but I really don’t think she is the kind of force impact the viewership that much. Similarly, last year with Bruno Mars, the fans that would watch his performance did not align with the fans that would watch the game itself. Katy on the other hand, has an appeal to a much wider range of fans. YouTube doing a stunt-based halftime show is interesting and really might get some attention, but I would be surprised if they actually drew a legitimate amount of viewers from the show itself.


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