Facebook is trying to one-up Twitter by introducing its own real-time newsfeed during the Super Bowl. This hub will allow Facebookers to view posts from friends, as well as people around the world. Users will be able to view photos, videos, and posts from news outlets, athletes, teams, and other public figures. More so, users are able to check live scores and play by play via a gamecast service. Additionally, for the first time Facebook is selling ads that target people based on what they are talking about, in real-time. For example, anticipate ads associated with party planning, sharing recipes, flatscreen TVs to appear. These ads will change as the game progresses and the topics discussed change. With 1.35 billion total users, Facebook is determined to transform its platform into a “social stadium”, enabling the most spirited sports fans around the world to read, post, and comment, about their Super Bowl experience—without ever having to switch on the TV.