YouTube’s first Super Bowl halftime show may beat what’s on TV – Bennett Schiff

Since the start of Super Bowl halftime shows rise to success, fans love seeing some of their favorite artists perform during the middle of the biggest football game of the year. From Janet Jackson’s wardrobe malfunction to Beyonce’s amazing performance, the halftime show has always been a hit. But for the first time, there is legitimate competition to the halftime show on TV, and that comes from YouTube. Their halftime show will feature some of the most popular YouTube personalities performing comedy, stunts, spoofs, and everything in between. It won’t generate the same amount of revenue as the Super Bowl, due to the advertisements, but it will be worth watching to see if the Super Bowl halftime show will have some real competition.

 

http://www.engadget.com/2015/01/19/youtube-super-bowl-halftime-show/

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