YouTube Wants a Slice of the Super Bowl Pie – Kevin Murray

The idea of the super bowl moving online is super important and relevant, and Youtube is the leader in online video content providing and support, so they are the natural fit to get some money and exposure during the biggest event in the sporting and TV world. When you could see the game online last year I thought about the future and the potential impact that online streaming could have on the advertisement money. This article highlights the takeover at halftime, as opposed to the financial impact, but it shows that there is attraction to the online side that will make a difference.


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