Commercials that air during the Super Bowl tend to be those that are memorable to the viewer. With digital media on the rise in sports, NBC decided to take advantage. NBC Sports launched a new Super Bowl page that will provide the audience a Tumblr page with all the commercials that aired during the Super Bowl. The marketing media team from NBC believes that this will be the new hub for the future of Super Bowl television ads. Senior VP and g.m. of digital media, Rick Cordella, states “Tumblr is a visually-rich, social-friendly platform that is perfect to showcase the Super Bowl TV ads. We are optimistic this experience will be the first step in creating a more robust NBC Sports destination on Tumblr.” I chose this article because with digital media exploding we will finally be able to see every commercial that is aired during the Super Bowl on Tumblr thanks to NBC Sports.