Pepsi’s Hyped for Halftime – Laurelle Holley

With the Super Bowl quickly approaching Pepsi is doing everything possible to create buzz around the Super Bowl Halftime Show, which they are the title sponsor of. But Pepsi’s way of getting fans to get excited, is literally by telling them to get “Hyped for Halftime”. For three months now, the Hyped for Halftime campaign has been going on engaging fans through contests and video to get excited for the show. On Pepsi’s YouTube account they have a specific Hyped for Halftime playlist consisting of 17 videos. The most recent video series features Craig Robinson as he’s “Headin’ to Halftime.” The Hyped for Halftime Hype Your Hometown contest encouraged fans to show their excitement to have a Halftime Show in their own hometown and win tickets to the Super Bowl Halftime Show by submitting photos. While these are creative ways to promote the halftime show, the question may be asked if Pepsi is going too far to promote the Halftime Show and if it is really necessary.

http://www.mediapost.com/publications/article/242303/im-not-hyped-for-pepsis-super-bowl-halftime-show.html
http://www.crawfordcountyavalanche.com/articles/2015/01/23/food/ar-ce38707c-79c8-5f99-b409-165aa1f34a17.txt
https://hypedforhalftime.com/en-us/Winner

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s