Bud Light Button app delivers beer to door, but only in D.C.- Nick Herceg

For the Super Bowl, Anheuser-Busch was launched a new mobile app called the Bud Light Button. The app allows users to order up to 100 cases of Bud Light beer right to their door step during the Big Game. However, the only drawback is that the service is only available to residents of the Washington D.C. area. Anheuser-Busch chose the Nation’s Capital to test drive their service because it fits their demographics perfectly. According to the CEO of Klink (the delivery partner of Anheuser-Busch), the area is loaded with a ” solid base of millenials and young professionals, and people who are ready to use new technology.” Anheuser-Busch is going big for their first run for their mobile app delivery service, and the Super Bowl is the perfect time to test it out.


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