Budweiser Builds Life-Size Pac Man Game For a Super Bowl Ad – David Pearce

Personally, I think this is quite a creative way to get eyes on Budweiser by using an old game everyone loves to draw the attention from people young and old. Budweiser is building a life size Pac Man game to be aired during the 2015 Superbowl the commercial will be a 60 second commercial which Budweiser hopes to gain valuable media attention from it. After the commercial is aired Budweiser plans to open the Pac Man arena open to the general public for real life games of Pac Man. I believe this not only reaches to the older generations but also our youth because of the popularity of the game, and gaming in general which is being brought to life.



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