Anheuser-Busch will implement an intricate marketing campaign during the weekend of Super Bowl XLIX. The brand announced it will conduct an aggressive blitz via social media. As part of the campaign, Anheuser-Busch will also create an on-site activation titled “House of Whatever”, as well as set up parties, concerts, and other activities. Though, the majority of Budweiser’s efforts will take place across Facebook, Twitter, and YouTube, the brand looks to create millennial-geared social content. In addition, to give Budweiser local presence during Super Bowl weekend, the brand will set up social media centers in Phoenix, St. Louis, New York, and Palo Alto. Anticipate real-time interaction with consumers and commentary about the game. Anheuser-Busch is taking advantage of unique ways to engage consumers, beyond its staple Super Bowl television advertisements.