NBC Still Hasn’t Sold All Of Its Super Bowl TV Ads – Lucas Richards

The Super Bowl holds the most desirable TV ad space as it could be seen by over 100 million people, so naturally, prices for the ad spaced have went sky-high. Currently, this has become an issue though as NBC has been unable to fill up all the space. Last year, the ad space was sold out on January 3rd. According to AdAge, they have sold about 95%. It will be interesting to see how NBC manages to get the remaining time filled and whether or not they’ll have to drop the $4.5 million dollar price tag for 30 seconds.
http://www.fastcompany.com/3040541/fast-feed/nbc-still-hasnt-sold-all-of-its-super-bowl-tv-ads

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