Every year, companies do their best to out-duel each other via the most expensive commercial advertising event, the Super Bowl. Budweiser is one of the NFL’s largest sponsors, and spends millions of dollar every year to get their brand recognition. They have started a campaign on “Up For Anything” via their product Bud Light. This year, the Up For Anything campaign’s commercials will feature quite a twist, which will involve a life-sized Pac-Man arena for fans to go through. It will be a 60-second ad, which is sure to run a bill of at least a couple million. Budweiser will continue to push the envelope with their advertising, and America will continue to love every second of it.