DIRECTV Promotes Fan Experience – Zachary Cintron

 

Everyone knows DirectTV is the provider of NFL Sunday Ticket, which is the biggest and most exclusive NFL television package, but prior to this year’s Super Bowl they are getting personal. The digital media provider has a multiple day festival for DirecTV fans that will feature musical acts, food and drink, and a slew of digital products to experience. It’s interesting to see a digital media provider leaving their comfort zone of being behind the scenes and come forward to connect with the fans in a new ingauging way.

 

http://investor.directv.com/press-releases/press-release-details/2014/DIRECTV-Continues-to-Dominate-Super-Bowl-Week-with-First-Ever-DIRECTV-Super-Fan-Festival-in-Glendale-AZ/default.aspx

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