NHL arms teams with mobile apps for in-stadium engagement (Michael Halbiger)

http://www.mobilemarketer.com/cms/news/content/16398.html

“To satisfy the dream of being inside the locker room, the NHL needs specific team apps to create a more immersive, targeted experience,” he said. “We’re already seeing an uptick in mobile engagement with Jumbotron connectivity and seat upgrades at live games, but individual apps with up-to-the-minute player news, exclusive offers, deals at concessions and more would only help feed the mania and better cater to the specific personalities of a team’s fans.”

I chose this article because this is an awesome second screen app. It allows fans to connect with their team or favorite players in between periods. It’s amazing what fans are able to look at nowadays and how they can basically go inside the locker room.

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