Digital Media, World Cup Fueling 2014 Ad Revenue Growth (Dan Brashear)

As expected- traditional media formats are expected to struggle again this year.  Revenues from print ads for newspapers and magazines and expected to fall 3%-5% this year.  However, digital media growth and total advertising growth will is a significant spike.  This is due to three non-recurring events: Winter Olympics, the World Cup, and the U.S. mid-term elections.  These special events are expected to generate an extra $7.5 billion in advertising.  Read more about it in the link below.

 

http://blogs.wsj.com/cmo/2014/06/16/digital-media-world-cup-fueling-2014-ad-revenue-growth/

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