As expected- traditional media formats are expected to struggle again this year. Revenues from print ads for newspapers and magazines and expected to fall 3%-5% this year. However, digital media growth and total advertising growth will is a significant spike. This is due to three non-recurring events: Winter Olympics, the World Cup, and the U.S. mid-term elections. These special events are expected to generate an extra $7.5 billion in advertising. Read more about it in the link below.