Digital Media Advertising Increase (Mike Kaplan)

Advertising has been near an all time high with the 2014 World Cup, by using a lot of digital media rather than the old fashioned magazine and print advertising. Print advertising and newspaper advertising has dropped between 3-5% this World Cup, but radio advertising and outdoor media advertising has increased between 2-4% this World Cup. On top of that, television advertisements have increased over 6% this past year, showing that this world is becoming very digital media prone. The main factors for these increases have been worldwide sporting events this year, such as the Winter Olympics and the current World Cup. The World Cup alone with grow the United States television revenue up 8%. All of these trends really show how big of an event the World Cup is and what it means to media outlets and advertisers every four years.


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